Colleen Weis

This semester I got to use my Public Relations knowledge and new Adobe skills to create my very own brand kit from scratch. This process has taught me so much about myslef and allowed me to learn a plethora about digital design and style in the process. Combining my professional skills with my creative side allowed for me to create a brand that is truly reflective of me as a PR professional and person.

Brand Kit &Resume

I chose to make both my Brand Kit and Resume very simple and clear so they are easier to read and digest when viewing. My Brand Kit includes 5 different logos, my color palatte which features six different colors, and 3 different fonts to use throughout my brand. My resume was created using my brand kit which is reflected in the styalistic choices featured. I included contact information as well as education information, my involvement and experiences, as well my awards. Both of these items were created using Adobe Express.

Email Signature

When creating my email signature I wanted something sleek and simple as well as true to my brand. I used my classic camera logo paired with my name and important information similar to what I placed at the top part of my resume. Anything someone would need to get in contact with me is featured.

LinkedIn Header

For my LinkedIn header I got to get a bit creative and show off some creativity. I used my classic camera logo once again and included my name using my heading font. To give a nod to my passion of film photography and fill empty space with something creative, I included a shadow of a film roll in the background. It adds some flair and personality while still remaining clean and professional.

Digital Business Card

When creating my digital business card I knew I wanted to use it as an oppurtunity to bring more color in from my brand kit. I went for a vertical approach and included my headshot as well as one of my alternative logos to switch things up. The more simple logo goes well on this design because of how much information is placed on such a small space. I included clickable links that can take viewers to my LinkedIn profile, my work featured on the Auburn Panhellenic website, and this portfolio website.